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	<title>Comments on: Calvert&#8217;s intriguing idea</title>
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	<description>Because sometimes the most important orbit is the Beltway...</description>
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		<title>By: Space Politics &#187; Calvert pressing ahead on sponsorship bill</title>
		<link>http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-19775</link>
		<dc:creator><![CDATA[Space Politics &#187; Calvert pressing ahead on sponsorship bill]]></dc:creator>
		<pubDate>Wed, 08 Aug 2007 11:33:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-19775</guid>
		<description><![CDATA[[...] NASA a new funding mechanism. At the National Space Symposium in Colorado in April, Calvert said he was planning legislation to allow NASA to, in effect, sell advertising or sponsorships on its mis.... The money raised through those deals would go to support prize competitions run by the agency [...]]]></description>
		<content:encoded><![CDATA[<p>[&#8230;] NASA a new funding mechanism. At the National Space Symposium in Colorado in April, Calvert said he was planning legislation to allow NASA to, in effect, sell advertising or sponsorships on its mis&#8230;. The money raised through those deals would go to support prize competitions run by the agency [&#8230;]</p>
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		<title>By: Ray</title>
		<link>http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-12038</link>
		<dc:creator><![CDATA[Ray]]></dc:creator>
		<pubDate>Wed, 18 Apr 2007 01:38:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-12038</guid>
		<description><![CDATA[Spaceref has an article http://www.spaceref.com/news/viewpr.html?pid=22397 about different agencies like NASA and NOAA being mandated to try to allow the private sector to compete for commercial activities done in-house.  (I&#039;m not sure why they are called commercial if they&#039;re done in-house, but anyway ...).  The actual GAO report is dry but oddly interesting.  I liked this sidebar:

&quot;Agency View of Activities That Can Be Successfully Contracted Out: According to agency competitive sourcing officials, they expect the in-house organization to win most competitions. For example, Energy officials told us that they expect the in-house win rate to be higher than the private-sector win rate because most commercial type activities such as cleaning and general maintenance have already been contracted out. The remaining activities are more complex and require greater knowledge about agency operations, which officials said gives agency employees an advantage. Similarly, NASA officials told us that NASA started off about 30 years ago contracting out many of its commercial services and now has fewer such services to compete.&quot;

I guess we&#039;re all barking up the wrong tree with all of this talk about prizes, COTS, and fixed-price contracts, since they&#039;ve already long since shifted all the work private industry can handle, like bathroom maintenance, to the private sector.  Just let the government do inherently governmental activities like &quot;Space Trucking&quot; and &quot;Space Taxi&quot;.]]></description>
		<content:encoded><![CDATA[<p>Spaceref has an article <a href="http://www.spaceref.com/news/viewpr.html?pid=22397" rel="nofollow">http://www.spaceref.com/news/viewpr.html?pid=22397</a> about different agencies like NASA and NOAA being mandated to try to allow the private sector to compete for commercial activities done in-house.  (I&#8217;m not sure why they are called commercial if they&#8217;re done in-house, but anyway &#8230;).  The actual GAO report is dry but oddly interesting.  I liked this sidebar:</p>
<p>&#8220;Agency View of Activities That Can Be Successfully Contracted Out: According to agency competitive sourcing officials, they expect the in-house organization to win most competitions. For example, Energy officials told us that they expect the in-house win rate to be higher than the private-sector win rate because most commercial type activities such as cleaning and general maintenance have already been contracted out. The remaining activities are more complex and require greater knowledge about agency operations, which officials said gives agency employees an advantage. Similarly, NASA officials told us that NASA started off about 30 years ago contracting out many of its commercial services and now has fewer such services to compete.&#8221;</p>
<p>I guess we&#8217;re all barking up the wrong tree with all of this talk about prizes, COTS, and fixed-price contracts, since they&#8217;ve already long since shifted all the work private industry can handle, like bathroom maintenance, to the private sector.  Just let the government do inherently governmental activities like &#8220;Space Trucking&#8221; and &#8220;Space Taxi&#8221;.</p>
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		<title>By: Monte Davis</title>
		<link>http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-12018</link>
		<dc:creator><![CDATA[Monte Davis]]></dc:creator>
		<pubDate>Tue, 17 Apr 2007 12:31:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-12018</guid>
		<description><![CDATA[&lt;i&gt;In short, there are *limits* to the effectiveness of prizes. They are not a panacea...  If NewSpace canâ€™t win procurements on [a fixed price commercial basis]... we donâ€™t deserve to open our mouth about NASA (other than as taxpayers).&lt;/i&gt;

Thank you for saying it so crisply, Jim. There are some nascent hypocrisies in that area, which find it harder to spread under a clear bright light.]]></description>
		<content:encoded><![CDATA[<p><i>In short, there are *limits* to the effectiveness of prizes. They are not a panacea&#8230;  If NewSpace canâ€™t win procurements on [a fixed price commercial basis]&#8230; we donâ€™t deserve to open our mouth about NASA (other than as taxpayers).</i></p>
<p>Thank you for saying it so crisply, Jim. There are some nascent hypocrisies in that area, which find it harder to spread under a clear bright light.</p>
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		<title>By: Jim Muncy</title>
		<link>http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-11996</link>
		<dc:creator><![CDATA[Jim Muncy]]></dc:creator>
		<pubDate>Mon, 16 Apr 2007 21:22:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-11996</guid>
		<description><![CDATA[Wow... lots of good comments from people.  

But I have to respond to Ed Wright.  You are correct: a single positive example does not prove a logical requirement.  

That said, the prizes for NASCAR races aren&#039;t the real payoff: that comes from the extra sponsorship money a winning team gets.   And if the prizes are sufficient to motivate a simple, low-financial-cost behavior, then of course that by itself is the market.  

COTS is *not* a prize using any common understanding of the term.  It is a development contract that uses other-transaction-authority powers. 

A prize that isn&#039;t big enough won&#039;t spur huge levels of investment if there isn&#039;t some other payoff.  Even prizes that are really big may only spur investment if the level of risk of success -- not winning, just of getting the result at all - is too high.  

In short, there are *limits* to the effectiveness of prizes.  They are not a panacea.  And the NewSpace community must not allow itself to be corraled into a &quot;prize&quot; ghetto.  As Ray and Anonymous said, the key is for NASA to *buy* services on a fixed price commercial basis.  If NewSpace can&#039;t win procurements on those terms, we don&#039;t deserve to open our mouth about NASA (other than as taxpayers).]]></description>
		<content:encoded><![CDATA[<p>Wow&#8230; lots of good comments from people.  </p>
<p>But I have to respond to Ed Wright.  You are correct: a single positive example does not prove a logical requirement.  </p>
<p>That said, the prizes for NASCAR races aren&#8217;t the real payoff: that comes from the extra sponsorship money a winning team gets.   And if the prizes are sufficient to motivate a simple, low-financial-cost behavior, then of course that by itself is the market.  </p>
<p>COTS is *not* a prize using any common understanding of the term.  It is a development contract that uses other-transaction-authority powers. </p>
<p>A prize that isn&#8217;t big enough won&#8217;t spur huge levels of investment if there isn&#8217;t some other payoff.  Even prizes that are really big may only spur investment if the level of risk of success &#8212; not winning, just of getting the result at all &#8211; is too high.  </p>
<p>In short, there are *limits* to the effectiveness of prizes.  They are not a panacea.  And the NewSpace community must not allow itself to be corraled into a &#8220;prize&#8221; ghetto.  As Ray and Anonymous said, the key is for NASA to *buy* services on a fixed price commercial basis.  If NewSpace can&#8217;t win procurements on those terms, we don&#8217;t deserve to open our mouth about NASA (other than as taxpayers).</p>
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		<title>By: Alfred Differ</title>
		<link>http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-11887</link>
		<dc:creator><![CDATA[Alfred Differ]]></dc:creator>
		<pubDate>Sun, 15 Apr 2007 07:34:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-11887</guid>
		<description><![CDATA[My initial reaction to this was negative as it puts NASA up as a competitor for sponsor dollars.  I thought on it awhile, though, and can see a positive.  In my past life I learned that you don&#039;t waste time asking for sponsorship money from someone who doesn&#039;t understand the value they receive in return.  If they don&#039;t see how they benefit from their corporate logo on the hood of a winner at a NASCAR race, maybe they wouldn&#039;t.  Who knows so don&#039;t waste your time.  If NASA is allowed to take money this way, they may accidentally wind up educating people who wouldn&#039;t normally be sponsors to be sponsors.

I&#039;m still leery, though.  NASA has a habit of screwing up good space-related ideas lately.  Letting them take sponsor money may screw that opportunity for others too.  Change is a scary thing when it involves the dinosaur stomping around things it can see or care about.]]></description>
		<content:encoded><![CDATA[<p>My initial reaction to this was negative as it puts NASA up as a competitor for sponsor dollars.  I thought on it awhile, though, and can see a positive.  In my past life I learned that you don&#8217;t waste time asking for sponsorship money from someone who doesn&#8217;t understand the value they receive in return.  If they don&#8217;t see how they benefit from their corporate logo on the hood of a winner at a NASCAR race, maybe they wouldn&#8217;t.  Who knows so don&#8217;t waste your time.  If NASA is allowed to take money this way, they may accidentally wind up educating people who wouldn&#8217;t normally be sponsors to be sponsors.</p>
<p>I&#8217;m still leery, though.  NASA has a habit of screwing up good space-related ideas lately.  Letting them take sponsor money may screw that opportunity for others too.  Change is a scary thing when it involves the dinosaur stomping around things it can see or care about.</p>
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		<title>By: Ray</title>
		<link>http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-11798</link>
		<dc:creator><![CDATA[Ray]]></dc:creator>
		<pubDate>Fri, 13 Apr 2007 23:55:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-11798</guid>
		<description><![CDATA[Jon at Selenian Boondocks had a recent post where he asked &quot;One half-baked idea I&#039;ve been noodling is trying to find some way to find a Congressional (and Senatorial) &quot;champion&quot; for the program ... But I wonder if it&#039;s possible. If anyone has an idea for who might be a champion or patron saint for the program, let me know ... It&#039;d also be cool to see a congressional hearing about the centennial challenges.&quot;  See his full post for the rest.  The question I have is whether or not Rep. Calvert could be encouraged to become one of these champions Jon posted about.  My first thought was that, because of the local prize-running alliance organizations, sponsors, and general activity, the most likely champions would be the representatives from the districts where the X PRIZE Cup will be held, or other CC competitions that will be held several years in the same district.

I should also say I&#039;d like to read the Space Review essay Jim Muncy had an idea on writing about the politics of Centennial Challenges, including the difficulties and ideas on surmounting the difficulties.]]></description>
		<content:encoded><![CDATA[<p>Jon at Selenian Boondocks had a recent post where he asked &#8220;One half-baked idea I&#8217;ve been noodling is trying to find some way to find a Congressional (and Senatorial) &#8220;champion&#8221; for the program &#8230; But I wonder if it&#8217;s possible. If anyone has an idea for who might be a champion or patron saint for the program, let me know &#8230; It&#8217;d also be cool to see a congressional hearing about the centennial challenges.&#8221;  See his full post for the rest.  The question I have is whether or not Rep. Calvert could be encouraged to become one of these champions Jon posted about.  My first thought was that, because of the local prize-running alliance organizations, sponsors, and general activity, the most likely champions would be the representatives from the districts where the X PRIZE Cup will be held, or other CC competitions that will be held several years in the same district.</p>
<p>I should also say I&#8217;d like to read the Space Review essay Jim Muncy had an idea on writing about the politics of Centennial Challenges, including the difficulties and ideas on surmounting the difficulties.</p>
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		<title>By: anonymous</title>
		<link>http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-11767</link>
		<dc:creator><![CDATA[anonymous]]></dc:creator>
		<pubDate>Fri, 13 Apr 2007 15:07:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-11767</guid>
		<description><![CDATA[&quot;I donâ€™t want NASA to act commercial and compete with businesses, I want them to buy commercial services instead of making everything internally&quot;

Exactly.  Well put.

&quot;Anyway, hopefully this idea at least gets Congress aware of CC (have most Representatives even heard of it?) and how easy it would be to properly fund it.&quot;

That might be a side effect if the proposal got far enough in the legislative process.  Honestly, I doubt the legislation will leave the subcommittee, almost certainly not the committee.  And if it did, it might create the wrong perceptions among other congress critters about NASA&#039;s prize program, rather than the right ones.]]></description>
		<content:encoded><![CDATA[<p>&#8220;I donâ€™t want NASA to act commercial and compete with businesses, I want them to buy commercial services instead of making everything internally&#8221;</p>
<p>Exactly.  Well put.</p>
<p>&#8220;Anyway, hopefully this idea at least gets Congress aware of CC (have most Representatives even heard of it?) and how easy it would be to properly fund it.&#8221;</p>
<p>That might be a side effect if the proposal got far enough in the legislative process.  Honestly, I doubt the legislation will leave the subcommittee, almost certainly not the committee.  And if it did, it might create the wrong perceptions among other congress critters about NASA&#8217;s prize program, rather than the right ones.</p>
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		<title>By: Robert G. Oler</title>
		<link>http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-11762</link>
		<dc:creator><![CDATA[Robert G. Oler]]></dc:creator>
		<pubDate>Fri, 13 Apr 2007 13:30:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-11762</guid>
		<description><![CDATA[Imagine the sponsoring possibilities now for the strows diapers....

Thank you Lisa...

(BTW this is a ridiculous concept, it is just another last gasp of a failing organization and the toadies that support it....)

Robert]]></description>
		<content:encoded><![CDATA[<p>Imagine the sponsoring possibilities now for the strows diapers&#8230;.</p>
<p>Thank you Lisa&#8230;</p>
<p>(BTW this is a ridiculous concept, it is just another last gasp of a failing organization and the toadies that support it&#8230;.)</p>
<p>Robert</p>
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		<title>By: Ray</title>
		<link>http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-11757</link>
		<dc:creator><![CDATA[Ray]]></dc:creator>
		<pubDate>Fri, 13 Apr 2007 11:50:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-11757</guid>
		<description><![CDATA[I think Jim and anonymous and I are all concerned with how the proposal would affect space businesses whose business plans include their own advertising or sponsorship mechanisms.  I&#039;m not sure what kind of wording would accomplish Jim&#039;s points a) and b) above.  I will throw out the idea (although I think it&#039;s a weak one) of ISS advertising being a special case.  The reason is that advertising/sponsorship has already happened there on the Russian side (I believe).  Whether or not NASA does it (possibly taking away ads for commercial space like JP Aerospace), it happens anyway, so why not get a portion?

I&#039;ve read a lot of criticisms about NASA not acting commercially, while the Russian program does.  I haven&#039;t agreed with them (although I think some of it like getting tourists to ISS is good as it breaks ground for future commercial interest) since I don&#039;t want NASA to act commercial and compete with businesses, I want them to buy commercial services instead of making everything internally.

Are there any variants of this that would work for businesses working for NASA (similar to what Jim said at the beginning of his post)?

Anyway, hopefully this idea at least gets Congress aware of CC (have most Representatives even heard of it?) and how easy it would be to properly fund it.]]></description>
		<content:encoded><![CDATA[<p>I think Jim and anonymous and I are all concerned with how the proposal would affect space businesses whose business plans include their own advertising or sponsorship mechanisms.  I&#8217;m not sure what kind of wording would accomplish Jim&#8217;s points a) and b) above.  I will throw out the idea (although I think it&#8217;s a weak one) of ISS advertising being a special case.  The reason is that advertising/sponsorship has already happened there on the Russian side (I believe).  Whether or not NASA does it (possibly taking away ads for commercial space like JP Aerospace), it happens anyway, so why not get a portion?</p>
<p>I&#8217;ve read a lot of criticisms about NASA not acting commercially, while the Russian program does.  I haven&#8217;t agreed with them (although I think some of it like getting tourists to ISS is good as it breaks ground for future commercial interest) since I don&#8217;t want NASA to act commercial and compete with businesses, I want them to buy commercial services instead of making everything internally.</p>
<p>Are there any variants of this that would work for businesses working for NASA (similar to what Jim said at the beginning of his post)?</p>
<p>Anyway, hopefully this idea at least gets Congress aware of CC (have most Representatives even heard of it?) and how easy it would be to properly fund it.</p>
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		<title>By: anonymous</title>
		<link>http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-11730</link>
		<dc:creator><![CDATA[anonymous]]></dc:creator>
		<pubDate>Fri, 13 Apr 2007 03:11:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.spacepolitics.com/2007/04/11/calverts-intriguing-idea/#comment-11730</guid>
		<description><![CDATA[&quot;I think the most important feature about this proposal is to raise the public understanding and enthusiasm of NASA.&quot;

I&#039;m sorry to be so negative, but I fail to see how, say, a logo that says &quot;Energizer, Official Battery of NASA&quot; on the side of the ISS -- even if that logo is repeated on television in every Energizer commercial -- is going to raise public understanding of and support for our public space agency.  I don&#039;t think it will do anything particularly negative in terms of public understanding and support for NASA.  I just don&#039;t think it&#039;s going to do anything particularly positive, either.  I mean, c&#039;mon, there are memory foam mattress commercials that mention NASA on television every night --and those unofficial endorsements don&#039;t result in more public appreciation or federal funding for NASA.

I think all this legislation could do is take away from Bigelow &amp; Co.&#039;s, or the X PRIZE Foundation&#039;s, or Armadillo Aerospace&#039;s ability to get the same Energizer (or whatever company&#039;s) sponsorship revenue for their own future private space stations, space prize competitions, and space prize vehicle entries.

But I don&#039;t think it will even do that... I doubt NASA&#039;s human space flight programs are culturally attuned enough and sufficiently incentivized to undertake such sponsorships in a commercially viable way.  Even if this legislation got to the House floor and passed (and it&#039;s just the latest in a long string of such proposals, like zero-G taxes, that have gone nowhere), I think NASA would never actually use the authority.  It&#039;s just too much at odds with how NASA&#039;s human space flight programs do business (or don&#039;t do business, as the case were).

Again, instead of floating half-baked ideas, the best thing Calvert can do to help NASA prizes is pressure appropriators to fund them.

My 2 cents... FWIW.]]></description>
		<content:encoded><![CDATA[<p>&#8220;I think the most important feature about this proposal is to raise the public understanding and enthusiasm of NASA.&#8221;</p>
<p>I&#8217;m sorry to be so negative, but I fail to see how, say, a logo that says &#8220;Energizer, Official Battery of NASA&#8221; on the side of the ISS &#8212; even if that logo is repeated on television in every Energizer commercial &#8212; is going to raise public understanding of and support for our public space agency.  I don&#8217;t think it will do anything particularly negative in terms of public understanding and support for NASA.  I just don&#8217;t think it&#8217;s going to do anything particularly positive, either.  I mean, c&#8217;mon, there are memory foam mattress commercials that mention NASA on television every night &#8211;and those unofficial endorsements don&#8217;t result in more public appreciation or federal funding for NASA.</p>
<p>I think all this legislation could do is take away from Bigelow &amp; Co.&#8217;s, or the X PRIZE Foundation&#8217;s, or Armadillo Aerospace&#8217;s ability to get the same Energizer (or whatever company&#8217;s) sponsorship revenue for their own future private space stations, space prize competitions, and space prize vehicle entries.</p>
<p>But I don&#8217;t think it will even do that&#8230; I doubt NASA&#8217;s human space flight programs are culturally attuned enough and sufficiently incentivized to undertake such sponsorships in a commercially viable way.  Even if this legislation got to the House floor and passed (and it&#8217;s just the latest in a long string of such proposals, like zero-G taxes, that have gone nowhere), I think NASA would never actually use the authority.  It&#8217;s just too much at odds with how NASA&#8217;s human space flight programs do business (or don&#8217;t do business, as the case were).</p>
<p>Again, instead of floating half-baked ideas, the best thing Calvert can do to help NASA prizes is pressure appropriators to fund them.</p>
<p>My 2 cents&#8230; FWIW.</p>
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